APPENDIX “A”

LACOMBE CIVIC CENTRE

MARKETING SEGMENTATION BY FACILITY CATAGORY

TABLE 1

BANQUET/SOCIAL MEETING CATAGORY

Market Segment		Types of Activity	Target Markets
Public	General Public	Banquets	Weddings (medium & large)
			Reunions (family, school)
		Large meetings	Town of Lacombe (Public Meetings)
			Religious Organizations
		Funerals	Funeral Homes
		Parties	Family gatherings
			Christmas
			Anniversaries
			Employee gatherings
		Special Events	Town of Lacombe
	Local Public Arts & Culture	Banquets	Community Groups
			Service Groups
			Cultural Groups
			Bowling Leagues
		Meetings/Seminars	Culture groups
		Special Events	Music Festival
			Art Exhibit
	Sports Groups	Banquets	Minor Sports Groups
			Ball Tournaments
			Tournament functions
			Bowling Leagues
		Meetings/Seminars	Minor Sports Clinics
		Special Events	Sport Groups
			Tournaments
	Local Agencies & Service Organizations		Chamber of Commerce
			Community Groups
			Service Groups
			School Division
			Lacombe County
			FCSS
		Parties	Pro Rodeo Cabaret
		Meetings/Seminars	FCSS
			Lacombe County
			Chamber of Commerce
			Service Groups
		Special Events	Remembrance Day Service

TABLE 1 (cont’d)

MARKETING SEGMENTATION BY FACILITY CATEGORY

BANQUET/SOCIAL MEETING CATAGORY

Economic Development & Tourism	Meetings & Seminars	Conferenccs/Conventions	Regional Businesses
			Provincial Organizations
			National Organizations
			Agriculuturally based (Research Stations)
			School Division
			Businesses
		Banquets/Large meetings	Government Dept’s
			Economic Development
		Meetings/Seminars (small to medium size)	Research Stations
			Businesses
			Government Dept’s
			Economic Development
			Research Stations
	Business Traveler	Conference/Conventions	Agri- Food Industries
			Petro-chemical Industries
			Businesses
			Government Dept’s
		Banquets/Large meetings	Agri- Food Industries
			Petro-chemical Industries
			Businesses
			Government Dept’s
		Meetings/Seminars (small to medium size)	Agri- Food Industries
			Petro-chemical Industries
			Businesses
			Government Dept’s
		Trade Shows	Regional Businesses
			Provincial Organizations
			National Organizations
			Agriculturally based (Research Stations)
			Chamber of Commerce
			Auto Dealers
			RV Dealers
	Vacation Tourist		Tourists

Table 2

MARKETING SEGMENTATION BY FACILITY CATEGORY

CULTURE/ARTS/THEATRE CATEGORY

Market Segment		Types of Activity	Target Markets
Public	General Public	Entertainment	Town of Lacombe
			Service Clubs
		Art Exhibits/Sales	Youth groups
			Local artisans
			Recreation Services
		Cultural Activities	Church Bazzars
			Arts & Craft Sales
			Square Dancers
			Fiddlers Jamboree
			Dance Recitals
			Music Festival
	Local Public Arts & Culture	Cultural Events	Community Groups
			Service Groups
		Meetings/Seminars	Culture groups
		Special Events	Music Festival
			Art Exhibit
			Craft Sales
		Dance Recitals	Local Dance Studios
		Performing Arts- Theatre	Prime Stock Theatre Company
		Musical Entertainment	Recreation Services
			Community Groups
			Rotary Carol Festival
		Music Festival	Music Festival Assoc.
		Arts & Crafts	Handicraft Guild
			Recreation Services
	Sports Groups	Cultural Events	Community Groups
			Service Groups
		Special Events	Sports Groups
	Local Agencies & Service Organizations	Cultural Events	Community Groups
			Service Groups
		Meetings/Seminars	Community Groups
			Service Groups
		Special Events	Community Groups
			Service Groups
			Remembrance Day Service
		Entertainment	Private promoters
			Conference entertainment
		Art Exhibits/Sales	Regional artisans
			Antique sales
		Performing Arts- Theatre	Commercial Groups
			Religious Groups

Table 2 (cont’)

MARKETING SEGMENTATION BY FACILITY CATEGORY

CULTURE/ARTS/THEATRE CATEGORY

Economic Development & Tourism	Meeting & Seminars Business Traveler Vacation Tourist	Entertainment	Private promoters
			Conference entertainment
		Art Exhibits/Sales	Antique sales
			Regional artisans
		Performing Arts- Theatre	Religious Groups
			Commercial Groups

TABLE 3

MARKETING SEGMENTATION BY FACILITY CATEGORY

FITNESS/WELLNESS CATAGORY

Market Segment		Types of Activity	Target Markets
Public	General Public & Sports Groups	Fitness Area	Males – teens, young adults, middle age, senior
			Females – teens, young adult, middle age, seniors
		Fitness Classes	Moms at home
			Working females - young adult to 35 years
			Seniors
		Yoga	Females – middle age and senior
		Tia Chi	Males and females middle age and seniors
		Indoor Driving Range	Golf courses
		Indoor Sports/Training	Minor Soccer
			Minor Baseball/Softball
			Track and Field
Economic Development & Tourism	Meeting & Seminars Business Traveler Vacation Tourist	Drop-ins	Convention/Conference participants